This isn’t just a new drop.
It’s the sound of the door slamming behind you.
A restart button disguised as a backpack full of dreams.
Six months ago, we packed up our lives. Wife. Kids. Gear. Grit. All of it. And moved to Vietnam. Not for the beaches. Not for the pho. For the factories. For the fabric markets. For the chaos. We traded strategy decks for motorbikes and spreadsheets for swatches. We walked through steaming alleys, past stacks of raw textiles and broken promises. Tore up our old timelines. Missed flights. Slept four hours. Rebuilt the entire brand on jetlag and black coffee.
Why?
Because the old system was broken. Product timelines that crawled. MOQs that killed innovation. Factories too far removed from real life. So we started over. Close to the source. Deep in the dirt. In the mess. Among friends who could sew and sweat alongside us. The result?
The Escape Collection.
This is gear made for people who don’t believe in “collections.”
Who believe in movement. In momentum. In getting the hell out.
THE WHY
Travel isn’t about the postcard. It’s about the unraveling.
The missed train. The wrong hostel. The cold beer with a stranger whose name you never caught. And for that kind of chaos. The real kind. The good kind. Most apparel fails. It looks good in the airport lounge, but folds under pressure. Wrinkles in the backseat. Stinks after one wear. Tears on the trail.
We wanted out of that cycle. Out of lifestyle lingo and “versatility” fluff.
This isn’t “athleisure.” It’s armor for the unpredictable.
Wears like air. Holds its own.
You can sleep in it. Sweat through it. Spill on it. Stuff it in your pack. Wear it again.
It’s not built for the algorithm.
It’s built for the alleyways of Bangkok. The cliffs of Oaxaca. The train platforms of Osaka.
It’s built for escape.
THREE WORDS
Lighter. Smarter. Rawer.
Lighter, because every ounce counts when you’re living out of a bag and chasing the sun.
Smarter, because your gear should work harder than you. Cooling on contact. Resisting odor. Refusing to wrinkle. Outlasting the bullshit.
Rawer, because perfection is boring. We don’t do polish. We do pieces that look better rumpled. Better after a fall. Better after a night out you barely remember.
This isn’t a pivot. It’s a refinement. A rebellion. A declaration that we’re back. Sharper than ever.
WHAT’S DIFFERENT THIS TIME
Everything.
New fabrics. New fits. New factories. New life.
But more than that, it’s a new mindset.
We didn’t just sketch ideas from a studio. We lived inside the process. Every garment carries the tension of delayed photoshoots. The heartbreak of broken partnerships. The joy of finding a technical designer who gets it. Every seam sewn with intention. Every fiber field-tested on night buses and muggy hikes and rooftop bars.
This isn’t Western Rise 1.0. This is the rebirth.
This is Western Rise rebuilt from the inside out.
And it’s only the beginning.
WHAT WE WANT YOU TO FEEL
We want you to feel something.
Not just inspired. Unleashed.
Not just nostalgic. Ignited.
We want your pulse to quicken. Your bag to start packing itself. We want you to look at your life and realize you’re overdue for a detour.
Because this isn’t just apparel.
It’s permission.
To move. To roam. To screw up and rewrite the story.
The Escape Collection is for the ones who aren’t running away.
They’re running toward something. Something alive.
This isn’t marketing.
This is a middle finger to burnout.
A love letter to the road.
And a reminder that the journey doesn’t start when you land.
It starts when you say yes.
Ready when you are.
Just don’t wait too long.
This kind of spark doesn’t wait around.
