Author photo

Will Watters

Founder / Creative Director
Telluride, Colorado

Will Watters is the Co-Founder and Creative Director of Western Rise. Will has sourced, developed, and brought to market thousands of products across the apparel, marine, RV, and housing industries. 

Western Rise is taking advantage of the generational shift from boomers to Millennials and now to Gen Z consumers. They are adapting products and technology to better suit the needs of how consumers live now.

Will Watters

About Will Watters

Will was born and raised in Rome, Georgia and is a third-generation textile developer. His family started one of the oldest and most advanced textile mills in the Southeast. Will has been sourcing, developing, and bringing to market products in various industries for over a decade. He solves consumer problems with a mixture of deep textile understanding, intricate product sourcing, and a passion for products. He started Western Rise in 2015 with his wife Kelly. They now live in Telluride, Colorado with their son William.

manufacturing proccess