Western Rise, Kelly Watters Appointed New CEO of Western Rise

Telluride, Colorado, November 1- Western Rise has announced that company COO, Kelly Watters, has been promoted to the position of CEO, effective immediately. Current CEO and Co-Founder Will Watters will continue on with the team in the executive position of Creative Director.

“Kelly’s enthusiasm and passion for leadership continues to build Western Rise, and her operational expertise has been a catalyst for growth. We believe that Western Rise is extremely fortunate to have such a capable and driven leader to elevate the brand. We are excited to where Kelly can take the brand in the years to come.”

Kelly Watters brings a wealth of knowledge and experience to her new position at Western Rise. She received her masters from The University of the Arts in Philadelphia and came to Western Rise with over eight years experience in management and team building both domestically and internationally. As co-founder of Western Rise she has been leading the team as COO for four years. During that time she accomplished 86% Year over Year growth while being responsible for Sales, Fundraising, Finance, Customer Experience, Logistics, and more.

“This is an exciting time of growth for Western Rise and I am pleased to step into the CEO position,” Said Kelly Watters. “We have a highly talented and passionate team that is excited to take on new opportunities. Together will continue to provide the highest quality performance apparel while building our Colorado brand.

Western Rise is a direct to consumer e-commerce brand specializing in men’s and women’s technical apparel for outdoor travel and every day. Founded in 2014 by Will and Kelly Watters, Western Rise specializing in the highest performing custom technical fabrics with classic styles to allow you to do more with less. They have received high praise from the industry including HiConsumption, Gear Patrol, Carryology and being named “Favorite new Gear Company” by Outside Magazine. They are currently focusing on expanding their product line and expanding into new markets. You can see more of their core line at westernrise.com.


Media Contact: Will Watters, Western Rise

855.981.7473, info@westernrise.com