About Kelly Watters

Kelly is a fourth-generation entrepreneur building the next phase of consumer product companies for the modern customer. Kelly is one of Outside Magazines 10 Women to Know in the Outdoor Industry, a Wright Awards Finalist, and advisor to some of the top new Kickstarter brands. As an operator at heart, she has over 10 years of experience in operations, logistics, finance, team building, and general management at both non-profit and for-profit businesses. She started Western Rise in 2015 with her husband Will. They now live in Telluride, Colorado with their son William.