The Hat, Reimagined

Hello Aaron, Thanks for reaching out to us at Western Rise and sending along your feedback. I am sorry to hear that you feel our Versa Hat is too expensive. There are a few reasons why our products cost what they do: Fabric - This is the number one cost for our products. We always start at the fabric level, and we source the highest quality fabrics available, to create each different style. Many of the fabrics we use are re-purposed from the outdoor industry and originally intended for use in everything from backpack liners to insulation layers. Some of our fabrics are also custom designed by us specifically for the products we create. All of our fabrics are also BlueSign approved and are manufactured with a sustainable model. Manufacturing - Having the best fabric is meaningless if you don't have manufacturing to match, so we take this just as seriously as our fabrics. We use multiple different manufacturing facilities around the world and this allows us to use the facility that can handle the particularity style the best, whether that be old-world, family-owned factories in Portugal, or high-tech laser cutting in Vietnam. Along with using the best factories for each of our pieces, all of our factories are socially and environmentally sustainable as well. They all pay living wages to their employees and provide safe working conditions as well as mitigate their environmental impact. Durability - Along with the fabric and our manufacturing, our products are also designed to be worn more, washed less, and last a very long time. Because the fabrics we use and our manufacturing techniques ensure that we have high-performing extremely durable products, one of our pieces can easily replace 2-3 similar pieces that you already have, which adds to their value. All of these factors do add to the cost of our products but the end result is a better constructed, better performing, and more sustainable (both environmentally and socially) product. Quality costs more but we believe that all Western Rise products provide quality and value that exceeds their price tag, making them all solid investments. With all that being said, our products are still competitively (and generally lower) priced than other companies' products of similar quality, construction, and performance. If you would like to know a bit more about our design philosophy, production methods, or our company in general, I do encourage you to check out the About Us section of our website or reach out with any questions. I hope this information is helpful and please feel free to reach out if you have any questions or if there is anything else we can help you with. Best,