Western Rise propels apparel industry fabric and technology innovation, while outfitting the modern outdoors-person for every hour in the mountains—redefining what mountain life means.
TELLURIDE, CO (September 26, 2016) A tough, versatile mountain pant, cut from some of the most technical fabrics available today, the new and improved Granite Camp Pants 2.0 is the perfect all-around mountain and town pant.
“We found an incredibly rugged, yet comfortable fabric to make a pant that is perfectly suited around town or in active outdoor pursuits,” says Kelly Watters, Western Rise founder. “We’re reaching innovation that yields no compromise in style, comfort or technology. One pant for climbing, hiking, biking, fishing and town.”
Constructed with a tightly woven, durable double-weave nylon outer face, to shed rock and brush abrasion, and a comfortable, highly-breathable three-dimensional interior weave, for soft, everyday wear, the pants fabric is then finished with a C6 durable water repellant to shed dirt, water, coffee and/or beer.
“We put innovative design at the forefront of everything we do, so a product rarely returns for a new season in the same form,” says Will Watters, Western Rise founder. “There is always room for improvement and, after garnering feedback from our community, with our new Granite Camp Pants 2.0 we've taken one of our most popular products and made them even better.”
With an improved CORDURA knife wedge, a center back chalk bag clip, MIL-SPEC paracord drawstring waist and constant water and stain resistance, the Granite Camp Pants 2.0 are made for everyday wear and long hauls—staying fresh even after a weekend of backpacking or festival camping.
Substantial four-way stretch and a lean cut gives the Granite Camp Pants 2.0 an impressive range of motion that will never restrict daily activity, no matter what that brings. Magnetic back pockets, a hidden wallet pocket and an internal phone pocket keep daily essentials in place, while the reinforced, reflective cinch flip leg cuff keeps you visible cruising home after dark.
This is the pant for every pursuit.
Granite Camp Pants Features:
- 89% Nylon / 11% Elastane
- C6 DWR treated
- High durability
- 4-way stretch
- Active cut
- Recycled polyester mesh flow-through draining pockets
- CORDURA knife wedge
- Center back chalk bag clip
- MIL-SPEC paracord drawstring waist
- Rubber printed inner waistband for reinforced hold
- Very high breathability
- Water resistant
- Dirt, coffee and beer resistant
- Hidden zippered wallet pocket
- Magnetic Back pocket snaps
- Extra durable hem construction with leg cinch for waders, biking, or climbing
- Reinforced reflective flip leg cuff
About Western Rise
Western Rise outfits the modern outdoors-person for every hour in the mountains, redefining what mountain life means and striving to protect the wild places that inspire us all. Design lead by style and technology, Western Rise products perform in a wide array of conditions. Whether your day involves a pre-work run, lunch-break boulder session or evening on the river, Western Rise is ready to seamlessly transition from one activity to the next. Mountain versatility through fabric, fit and design.
Named “Favorite New Gear Company” by Outside Magazine in 2015. Please visit us at WesternRise.com, join our email community and follow Western Rise on Instagram, @western_rise, for the latest updates. #LiveTheMountainLife
Media Contact: Will Watters, 855.981.7473, firstname.lastname@example.org