Designed, Developed, and Tested at 8750' in Telluride, Colorado.
As active individuals, we desired advanced functionality from our clothing. Everyday clothing that worked across a broader range of social settings and activities, with advanced protection from the elements. We sought a blend of both function and style in all of our apparel, but we rarely found both. So we set out to change that.
Western Rise combines high-performance fabrics, innovative construction techniques, and well-considered design to create simple, timeless clothing. Clothing built to give the active individual freedom of movement. Simply put, your clothing should fit well and function seamlessly, no matter the occasion.
One well designed, highly technical garment can take the place of many cheaply-made, poorly-constructed pieces.
Simple design is more difficult than creating over-built, over-featured products.
Every detail must be considered.
Whether to suppliers, manufacturers, employees, or customers, always be a company worthy of respect.
Surround yourself with dreamers, doers, believers and thinkers.
We are a product of our environment.
It is our responsibility to preserve it.