IT'S THE BEST TIME TO SIMPLIFY YOUR CLOSET WITH THE MOST VERSATILE SHIRT.

We create clothing that allows us to do more with less. Utilizing the finest performance fabrics of activewear in classic, essential styles found in every man’s wardrobe, ensures maximum versatility and comfort.

Have you been thinking about simplifying your life? There’s no better time to invest in comfortable clothing that excels in any situation. From home to the office to the plane (in the future) to the bar, start with the world’s most comfortable and versatile shirt. There's a reason it was fully funded on Kickstarter in just 45 minutes.

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  • • Using the finest performance fabrics, we created a highly versatile shirt for travel, outdoors, and every day that can be worn more and washed less.
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  • • Traditional button-down shirts are uncomfortable, stiff, scratchy, and stain-prone.
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  • • Our Merino wool and polyester knit is incredibly soft, super stretchy, and odor resistant for days of wear.

BETTER MATERIALS = BETTER PRODUCTS

  • • We grew up in the textile industry and have a deep understanding of the importance of quality fabrics - it's in our DNA.
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  • • Yarns and fabrics are our specialty so we scour the world for the perfect performance textiles to make every style perfect. That's why we spend more on fabrics than anyone else.
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  • • The Limitless Merino Shirt utilizes an incredibly soft, superfine Merino wool from Australia combined with a quick-drying polyester yarn, so you’re always comfortable.

THIS SHIRT REPLACES THREE IN YOUR CLOSET

  • • We took the classic Oxford button-down shirt and elevated it with unmatched performance and style.
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  • • This elevated style can replace at least three shirts in your closet or travel bag and can be worn multiple times without washing (thanks to the odor and wrinkle resistant properties of Merino wool).
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  • • It’s time to purge your closet, be more comfortable, and do less laundry!

T-SHIRT COMFORT, BUTTON-DOWN STYLE

  • • The Limitless Merino Shirt stretches to allow full range of motion, is softer than a t-shirt, and will keep you dry and comfortable. This is the most comfortable button-down shirt you will ever wear.
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  • • The advanced Merino wool is naturally odor resistant for days, practically wrinkle proof, and temperature regulating.
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  • • Whether you're at home, at the office, or traveling around the world, now is the time to simplify what you wear with ultimate comfort and performance.

THE SHIRT THAT RAISED $270,000 ON KICKSTARTER

★★★★★

Amazing all purpose shirt

"Originally purchased this shirt in the smoke color as well as the Limitless polo. It’s a little on the pricy side but totally worth it, so much so I bought another in the light blue. The fit and feel of this shirt is spot on."

Erich W.

★★★★★

Worth the cost

"This shirt is definitely a step above anything in this style. It’s super comfortable and the stretch on it is wild. Definitely an active shirt that looks like a formal shirt. Excited to start wearing this shirt for travelling! It’s pretty amazing how much it doesn’t hold a smell."

Cody J.

★★★★★

Great work or travel shirt.

"I am an active duty military member currently serving overseas in the African Sahel region. We are currently in the hot season in which temperatures can soar as high as 120 degrees. The materials and airiness of the shirt has kept me cool and dry every time I've worn it. I've been so impressed that I've ordered multiple shirts to rotate throughout my week."

Lupe M.

★★★★★

Perfect Shirt

"Absolutely love the material, style, and fit. Knocked it out of the park with this one."

Jacob S.

★★★★★

Wow!

"Definitely the most comfortable dress shirt I own. I used to not spend a whole lot of money on dress/business casual clothes, but now that I know what a good shirt feels like I'm never going back!"

Matt S.

Most trips require multiple shirts for various purposes. The Limitless Merino Wool Shirt replaces three or more shirts in your bag. It’s built to stay fresh for days, move with you, pack small, and look clean, allowing you to do more with less. Ditch the big suitcase - do more and see more.

Being active in a traditional button-down means being hot and sweaty. It simply can’t keep up. The Limitless Merino Wool Shirt naturally resists stains, has UPF of 40+, is incredibly breathable, and stretches with your body in every direction. Finally, a shirt that can keep up with you.

Traditional button-downs are restricting, stiff, and scratchy. The Limitless Merino Wool Shirt stretches to allow full range of motion, is softer than a t-shirt, and will keep you dry and comfortable. The secret is in the Merino wool and polyester blend, leveraging each material’s best traits to create the most comfortable button-down shirt you’ll ever wear.


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★★★★★
53 reviews

or 4 interest-free installments of $32.25 with .

FREE DOMESTIC SHIPPING
on orders $150+

FREE RETURNS
on all orders

CERTIFIED CARBON NEUTRAL
and 1% for the Planet member

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