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Company Philoshopy

Apparel, Elevated

Designed, Developed, and Tested at 8750' in Telluride, Colorado.

Traditional Clothing is Restrictive.

As active individuals, we desired advanced functionality from our clothing. Everyday clothing that worked across a broader range of social settings and activities, with advanced protection from the elements. We sought a blend of both function and style in all of our apparel, but we rarely found both. So we set out to change that.

Western Rise – Designed to Do More.

Western Rise combines high-performance fabrics, innovative construction techniques, and well-considered design to create simple, timeless clothing. Clothing built to give the active individual freedom of movement. Simply put, your clothing should fit well and function seamlessly, no matter the occasion.

Be Product Focused

Be Product Focused

One well designed, highly technical garment can take the place of many cheaply-made, poorly-constructed pieces.

Simplicity is Key

Simplicity is Key

Simple design is more difficult than creating over-built, over-featured products.
Every detail must be considered.

Treat People Right

Treat People Right

Whether to suppliers, manufacturers, employees, or customers, always be a company worthy of respect.

Share your Passion

Share your Passion

Surround yourself with dreamers, doers, believers and thinkers.

Protect What You Love

Protect What You Love

We are a product of our environment.
It is our responsibility to preserve it.

Iterate. Iterate. Iterate.

Iterate. Iterate. Iterate.

Ever evolving.

Ever improving.

@western_rise